Brands

Food you love to share

Zelected Foods is a range of brands that represents a rich selection of delicacies and specialties. Whether you’re looking for an authentic Italian pesto, a delicious marinated specialty product, or you dream of becoming a master of pizza baking, you’ll find a solution here.

Explore Zelected Foods products and find inspiration for how you can easily add flavour and finesse to your dishes. You’ll definitely feel like sharing the food with the people you care about.

Great food experiences for everyone

We want to make great food and flavour experiences accessible to everyone, with honest, innovative and authentic foods. We believe anyone can cook with the right ingredients at hand. That’s why we’re constantly working to make the complex simple. In collaboration with many skilled partners and local producers around the world, we’ve created strong new food brands that guarantee a culinary experience and make it easy for you to prepare healthy, delicious meals—without necessarily having advanced cooking skills.

You may already know some of our products and have seen our brands in stores. Over the past 20 years, we’ve worked purposefully to create new, exciting food experiences, and we love developing and discovering new products that fit into the everyday life of the modern, quality-conscious consumer. Passion is what drives us. We never stop coming up with something new. And we seek out what’s delicate and unique. To us, food is more than survival. We hope you can taste our passion for great food—and that it’s honest and authentic. We add only what’s necessary and keep the focus on flavour, so you can always trust the quality of our brands. At Zelected Foods, we believe enthusiasm is contagious—especially for you as a conscious consumer.

The taste of a little more

Zelected is a carefully selected range of delicious delicacies and authentic specialties, designed to make cooking easy and create great flavour experiences. With a passion for flavours and honest ingredients that add that extra touch to your cooking. Cook food you’ll want to share.

Pure organic food joy

ØKOMAMA is created out of genuine love for healthy, organic foods. The range includes organic legumes, lentils, grains and seeds that are healthy and nourishing, full of great flavour and easy to prepare. ØKOMAMA products work perfectly as a tasty side dish or as the star of a great salad.

Fresh-baked baking joy

Favorita can take any baking joy to new heights—with lots of smiles, happiness and hands in the dough.
It’s incredibly easy to get started, as most baking ingredients are pre-measured and pre-mixed, without compromising on quality. This applies both to the quality of the ingredients and to the final baking result.

Shake-and-bake made easy

It’s never been easier to bake. Just add water and shake the box well. Let the dough rise and bake it in the box. Box-to-bake is a patented, revolutionary baking concept that, after just one hour in the oven—and with no need for kitchen tools—lets you serve freshly baked goods.

The white gold

The world’s arguably best pizza flour comes from Italy’s Mulino Caputo, the only active grain mill in Naples. Caputo is Italian flour that lives up to its great reputation in every way, with respect for proud Italian food traditions. With Caputo flour, you can bake perfect crispy pizza bases, delicious focaccia, soft ciabatta bread, and achieve the authentic taste of Naples’ rich food culture.

Taste Americans’ favourites

American food culture is rich in diversity and flavour, and few things symbolise this better than three iconic brands: Frank’s RedHot Sauce, French’s Classic Yellow Mustard and Cholula Hot Sauce. These brands have brought heat and flavour to BBQ for generations and taken a simple burger or hotdog to gastronomic heights. They’ve left their mark on American food culture in a way that makes them unavoidable, indispensable and incredibly important.

Three bold, iconic cornerstones of the American kitchen

Frank’s RedHot Sauce has become synonymous with classic American Buffalo Wings, a dish that has won over taste buds across the country. French’s Classic Yellow Mustard has been a staple in everything from hotdogs to burgers, and its distinctive flavour has become part of the American summer tradition. Cholula Hot Sauce brings authentic Mexican flavour to everyday dishes and offers a unique balance between heat and flavour that makes it indispensable in modern American cooking.

These three brands are more than just condiments. Each represents a flavourful heritage that connects us to the rich history of the culinary landscape that is American cuisine. From the first bite to the last drop on the plate, Frank’s RedHot Sauce, French’s Classic Yellow Mustard and Cholula Hot Sauce have created a flavour journey that millions of people have enjoyed being part of—and that continues to inspire new generations of food lovers.

America’s hottest sauce

Frank's RedHot Sauce has achieved cult status in the USA. The classic slogan, “I put that $#!T on everything”, has become a cultural phenomenon that humorously celebrates the sauce’s versatility and popularity. For more than 100 years, Frank's RedHot Sauce has proven it’s more than just a hot sauce—it’s an essential flavour booster that brings heat and joy to meals around the world. Find them here.

America’s favourite mustard

When it comes to mustard, few brands have achieved the same iconic status as French’s Classic Yellow Mustard. With a history spanning more than a century, this mustard is not only a staple in kitchens across America, but also an important part of American food culture. Find it here.

America’s most popular Mexican

Cholula Hot Sauce has its roots in Mexico, a country known for its love of spicy, flavourful dishes. Americans love Mexican food, and you won’t find many BBQ parties without this little Mexican guest at the table. You’ll find Cholula Hot Sauce in kitchens across the USA, so it has crossed the border and today plays a strong role in American food culture. Find them here

Authentic flavour in an iconic cup

Chiaverini brings true Italian tradition into your kitchen.
Since 1928, Chiaverini has been making jams with a focus on quality, simplicity and flavour.

Chiaverini is not only known for its flavour, but also for its iconic packaging design. Inspired by the original wooden tubs—the so-called “Mastelli”—the modern cup is a tribute to the brand’s history.

See our certifications

We never use caged eggs in our products.
All our production is certified under IFS Food 7.0 and AOECS.
We also produce organic bread mixes, and selected products are labelled with the Keyhole.
The packaging used for the bread mix is FSC-certified.